diff --git a/frontend-react/src/components/plus/PlusPage.js b/frontend-react/src/components/plus/PlusPage.js
index 6a595dd5c..d4d620de4 100644
--- a/frontend-react/src/components/plus/PlusPage.js
+++ b/frontend-react/src/components/plus/PlusPage.js
@@ -95,7 +95,7 @@ const PlusPage = () => {
       {!data.plusInfo.voting_ends && (
         <Suggestions
           user={userData.user}
-          plusServer={data.plusInfo.users_membership}
+          plusServer={userData.user?.plus?.membership_status}
           showSuggestionForm={showSuggestionForm}
           setShowSuggestionForm={setShowSuggestionForm}
         />
diff --git a/frontend-react/src/components/plus/Suggestions.js b/frontend-react/src/components/plus/Suggestions.js
index 610c31a3e..b9f05edb1 100644
--- a/frontend-react/src/components/plus/Suggestions.js
+++ b/frontend-react/src/components/plus/Suggestions.js
@@ -6,7 +6,6 @@ import SuggestionForm from "./SuggestionForm"
 import { suggestions } from "../../graphql/queries/suggestions"
 import Loading from "../common/Loading"
 import Error from "../common/Error"
-import { userLean } from "../../graphql/queries/userLean"
 
 const SuggestionList = ({ suggestionsArray }) => {
   if (suggestionsArray.length === 0) return null
diff --git a/frontend-react/src/components/root/MainMenu.js b/frontend-react/src/components/root/MainMenu.js
index f878320aa..321fd6655 100644
--- a/frontend-react/src/components/root/MainMenu.js
+++ b/frontend-react/src/components/root/MainMenu.js
@@ -34,7 +34,10 @@ const MainMenu = () => {
         key: "user",
         text: "User Page",
         icon: "user",
-        onClick: () => history.push(`/u/${user.discord_id}`),
+        onClick: () =>
+          history.push(
+            user.custom_url ? `/u/${user.custom_url}` : `/u/${user.discord_id}`
+          ),
       },
       {
         key: "sign-out",
diff --git a/frontend-react/src/components/user/Settings.js b/frontend-react/src/components/user/Settings.js
index 327dc416c..605557e40 100644
--- a/frontend-react/src/components/user/Settings.js
+++ b/frontend-react/src/components/user/Settings.js
@@ -1,10 +1,11 @@
 import React, { useState, useEffect } from "react"
-import { Header, Form, Select, Button } from "semantic-ui-react"
+import { Header, Form, Select, Button, Message, Label } from "semantic-ui-react"
 import CountryDropdown from "./CountryDropdown"
 import WeaponDropdown from "../common/WeaponDropdown"
 import { updateUser } from "../../graphql/mutations/updateUser"
 import { searchForUser } from "../../graphql/queries/searchForUser"
 import { useMutation } from "@apollo/react-hooks"
+import URLSelector from "./URLSelector"
 
 const sensOptions = [
   -5,
@@ -33,6 +34,7 @@ const sensOptions = [
 const Settings = ({ user, closeSettings, handleSuccess, handleError }) => {
   const [forms, setForms] = useState(user)
   const [submitDisabled, setSubmitDisabled] = useState(true)
+  const [customURLError, setCustomURLError] = useState(null)
 
   useEffect(() => {
     if (JSON.stringify(user) === JSON.stringify(forms)) setSubmitDisabled(true)
@@ -52,11 +54,25 @@ const Settings = ({ user, closeSettings, handleSuccess, handleError }) => {
     ],
   })
 
+  useEffect(() => {
+    const url = forms.custom_url ?? ""
+    if (url.length < 2)
+      setCustomURLError("Custom URL has to be over 2 characters long")
+    else if (url.length > 32)
+      setCustomURLError("Custom URL has to be under 32 characters long")
+    else if (!isNaN(url))
+      setCustomURLError("Custom URL has to contain at least one letter")
+    else if (!/^[a-z0-9]+$/i.test(url))
+      setCustomURLError("Custom URL can only contain letters and numbers")
+    else setCustomURLError("")
+  }, [forms.custom_url])
+
   const handleSubmit = async () => {
     const newProfile = { ...forms }
     if (newProfile.country === "") newProfile.country = null
     if (newProfile.stick_sens === "") newProfile.stick_sens = null
     if (newProfile.motion_sens === "") newProfile.motion_sens = null
+    if (newProfile.custom_url === "") newProfile.custom_url = null
 
     await editUserMutation({
       variables: { ...newProfile },
@@ -79,7 +95,26 @@ const Settings = ({ user, closeSettings, handleSuccess, handleError }) => {
       <Header size="small">Profile picture</Header>
       To add a profile picture you need to verify your Twitter on Discord and
       log back in to sendou.ink
-      <Form style={{ marginTop: "2em" }} onSubmit={handleSubmit}>
+      <Form
+        style={{ marginTop: "2em" }}
+        onSubmit={handleSubmit}
+        error={Boolean(customURLError)}
+      >
+        <Form.Field>
+          <label>Custom URL</label>
+          <Message error>{customURLError}</Message>
+          {user.custom_url ? (
+            <Label>https://sendou.ink/u/{user.custom_url}</Label>
+          ) : (
+            <URLSelector
+              value={forms.custom_url ?? ""}
+              onChange={(e, { value }) =>
+                setForms({ ...forms, custom_url: value })
+              }
+              error={Boolean(customURLError)}
+            />
+          )}
+        </Form.Field>
         <Form.Field>
           <label>Country</label>
           <CountryDropdown
diff --git a/frontend-react/src/components/user/URLSelector.js b/frontend-react/src/components/user/URLSelector.js
new file mode 100644
index 000000000..9d7bf4d54
--- /dev/null
+++ b/frontend-react/src/components/user/URLSelector.js
@@ -0,0 +1,22 @@
+import React from "react"
+import { Input, Message } from "semantic-ui-react"
+
+const URLSelector = ({ value, onChange, error }) => {
+  return (
+    <>
+      {!error && (
+        <Message>
+          Please note that custom URL can't be changed once selected
+        </Message>
+      )}
+      <Input
+        label="https://sendou.ink/u/"
+        placeholder="custom URL of your choice"
+        value={value}
+        onChange={onChange}
+      />
+    </>
+  )
+}
+
+export default URLSelector
diff --git a/frontend-react/src/components/user/UserPage.js b/frontend-react/src/components/user/UserPage.js
index 3ceb54dda..3077b7022 100644
--- a/frontend-react/src/components/user/UserPage.js
+++ b/frontend-react/src/components/user/UserPage.js
@@ -1,6 +1,6 @@
 import React, { useState, useEffect } from "react"
 import { Tab, Image, Grid, Button, Message } from "semantic-ui-react"
-import { Redirect } from "react-router-dom"
+import { Redirect, useHistory } from "react-router-dom"
 import { useQuery } from "@apollo/react-hooks"
 import { useParams } from "react-router-dom"
 import { searchForUser } from "../../graphql/queries/searchForUser"
@@ -15,9 +15,10 @@ import ProfileLists from "./ProfileLists"
 
 const UserPage = () => {
   const { id } = useParams()
+  const history = useHistory()
   const [tab, setTab] = useQueryParam("tab", NumberParam)
   const { data, error, loading } = useQuery(searchForUser, {
-    variables: isNaN(id) ? { short_url: id } : { discord_id: id },
+    variables: isNaN(id) ? { custom_url: id } : { discord_id: id },
   })
   const userLeanQuery = useQuery(userLean)
 
@@ -45,9 +46,11 @@ const UserPage = () => {
   useEffect(() => {
     if (loading || !data || !data.searchForUser) return
     document.title = `${data.searchForUser.username} - sendou.ink`
+    if (data.searchForUser.custom_url)
+      history.replace(`/u/${data.searchForUser.custom_url}`)
 
     return () => setImageError(false)
-  }, [loading, data])
+  }, [loading, data, history])
 
   if (loading || userLeanQuery.loading) return <Loading />
 
@@ -134,7 +137,7 @@ const UserPage = () => {
             }}
             closeSettings={() => setShowSettings(false)}
             handleSuccess={() => handleSuccess()}
-            handleError={() => handleError()}
+            handleError={error => handleError(error)}
           />
         ) : (
           <Tab
diff --git a/frontend-react/src/graphql/mutations/updateUser.js b/frontend-react/src/graphql/mutations/updateUser.js
index 38cdd5117..4bff92cf6 100644
--- a/frontend-react/src/graphql/mutations/updateUser.js
+++ b/frontend-react/src/graphql/mutations/updateUser.js
@@ -6,12 +6,14 @@ export const updateUser = gql`
     $motion_sens: Float
     $stick_sens: Float
     $weapons: [String]
+    $custom_url: String
   ) {
     updateUser(
       country: $country
       motion_sens: $motion_sens
       stick_sens: $stick_sens
       weapons: $weapons
+      custom_url: $custom_url
     )
   }
 `
diff --git a/frontend-react/src/graphql/queries/plusInfo.js b/frontend-react/src/graphql/queries/plusInfo.js
index 9ba85054d..56acb3176 100644
--- a/frontend-react/src/graphql/queries/plusInfo.js
+++ b/frontend-react/src/graphql/queries/plusInfo.js
@@ -6,7 +6,6 @@ export const plusInfo = gql`
       plus_one_invite_link
       plus_two_invite_link
       voting_ends
-      users_membership
     }
   }
 `
diff --git a/frontend-react/src/graphql/queries/searchForUser.js b/frontend-react/src/graphql/queries/searchForUser.js
index f508cbd56..81ed887cd 100644
--- a/frontend-react/src/graphql/queries/searchForUser.js
+++ b/frontend-react/src/graphql/queries/searchForUser.js
@@ -1,8 +1,8 @@
 import { gql } from "apollo-boost"
 
 export const searchForUser = gql`
-  query searchForUser($discord_id: String) {
-    searchForUser(discord_id: $discord_id) {
+  query searchForUser($discord_id: String, $custom_url: String) {
+    searchForUser(discord_id: $discord_id, custom_url: $custom_url) {
       id
       username
       discriminator
@@ -12,6 +12,7 @@ export const searchForUser = gql`
       country
       weapons
       top500
+      custom_url
       sens {
         stick
         motion
diff --git a/frontend-react/src/graphql/queries/userLean.js b/frontend-react/src/graphql/queries/userLean.js
index 1445f05ba..315da2710 100644
--- a/frontend-react/src/graphql/queries/userLean.js
+++ b/frontend-react/src/graphql/queries/userLean.js
@@ -7,6 +7,7 @@ export const userLean = gql`
       username
       twitter_name
       discord_id
+      custom_url
       plus {
         membership_status
       }
diff --git a/graphql-schemas/plus.js b/graphql-schemas/plus.js
index c42c2c741..cc7cc1ca9 100644
--- a/graphql-schemas/plus.js
+++ b/graphql-schemas/plus.js
@@ -37,7 +37,6 @@ const typeDef = gql`
   }
 
   type PlusGeneralInfo {
-    users_membership: String!
     plus_one_invite_link: String
     plus_two_invite_link: String!
     voting_ends: String
@@ -136,7 +135,6 @@ const resolvers = {
           plus_server === "ONE" ? process.env.PLUS_ONE_LINK : null,
         plus_two_invite_link: process.env.PLUS_TWO_LINK,
         voting_ends: null,
-        users_membership: plus_server,
       }
     },
     suggestions: (root, args, ctx) => {
diff --git a/graphql-schemas/user.js b/graphql-schemas/user.js
index 3473562f3..47cc4db63 100644
--- a/graphql-schemas/user.js
+++ b/graphql-schemas/user.js
@@ -10,7 +10,7 @@ const typeDef = gql`
     "Returns the current logged in user or null if not logged in."
     user: User
     "Returns user. Either discord_id or twitter has to provided or error is thrown."
-    searchForUser(discord_id: String, twitter: String): User
+    searchForUser(discord_id: String, twitter: String, custom_url: String): User
     "Returns all users"
     users: [User!]!
   }
@@ -20,6 +20,7 @@ const typeDef = gql`
       motion_sens: Float
       stick_sens: Float
       weapons: [String]
+      custom_url: String
     ): Boolean
   }
 
@@ -29,7 +30,7 @@ const typeDef = gql`
     motion: Float
   }
 
-  "Represents user account. Also includes info regarding solo ladder."
+  "Represents user account."
   type User {
     id: ID!
     "User's username. This is the same as their name on Discord. Updated on every log-in."
@@ -43,6 +44,7 @@ const typeDef = gql`
     country: String
     sens: Sens
     weapons: [String]!
+    custom_url: String
     top500: Boolean!
   }
 `
@@ -87,6 +89,7 @@ const resolvers = {
           twitter_name: "sendouc",
           username: "Sendou",
           top500: true,
+          //custom_url: "sendou",
           plus: {
             membership_status: "ONE",
             vouch_status: null,
@@ -99,12 +102,13 @@ const resolvers = {
       let searchCriteria = {}
       if (args.twitter) searchCriteria = { twitter_name: args.twitter }
       else if (args.discord_id) searchCriteria = { discord_id: args.discord_id }
-      else if (args.short_url)
-        searchCriteria = { short_url: args.short_url.toLowerCase() }
+      else if (args.custom_url)
+        searchCriteria = { custom_url: args.custom_url.toLowerCase() }
       else
-        throw new UserInputError("no twitter or discord id provided", {
+        throw new UserInputError("no search criteria provided", {
           invalidArgs: args,
         })
+
       return User.findOne(searchCriteria).catch(e => {
         throw new UserInputError(e.message, {
           invalidArgs: args,
@@ -178,11 +182,36 @@ const resolvers = {
         }
       }
 
-      const user = await User.findById(ctx.user._id)
-      if (!user)
-        throw new UserInputError("No user found with the id", {
-          invalidArgs: args,
-        })
+      const user = ctx.user
+
+      if (args.custom_url) {
+        const url = args.custom_url.toLowerCase()
+        if (user.custom_url && user.custom_url !== url)
+          throw new UserInputError("Custom URL already set")
+        if (
+          url.length < 2 ||
+          url.length > 32 ||
+          !isNaN(url) ||
+          !/^[a-z0-9]+$/i.test(url)
+        ) {
+          throw new UserInputError("Invalid custom URL provided", {
+            invalidArgs: args,
+          })
+        }
+
+        const userWithCustomUrl = await User.findOne({ custom_url: url }).catch(
+          e => {
+            throw new Error(error.message)
+          }
+        )
+
+        if (userWithCustomUrl && userWithCustomUrl._id !== user._id)
+          throw new UserInputError(
+            "Some other user already claimed this custom URL"
+          )
+
+        args.custom_url = url
+      }
 
       await User.findByIdAndUpdate(ctx.user._id, { ...args }).catch(e => {
         throw new UserInputError(error.message, {
diff --git a/index.js b/index.js
index 9c3ff81ba..a6d1a041d 100644
--- a/index.js
+++ b/index.js
@@ -95,6 +95,7 @@ const server = new ApolloServer({
           twitch_name: "sendou",
           twitter_name: "sendouc",
           username: "Sendou",
+          //custom_url: "sendou",
           weapons: [
             "Tenta Brella",
             "Range Blaster",
diff --git a/mongoose-models/user.js b/mongoose-models/user.js
index d2573e62e..0ff3b51bc 100644
--- a/mongoose-models/user.js
+++ b/mongoose-models/user.js
@@ -13,6 +13,7 @@ const userSchema = new mongoose.Schema({
   },
   weapons: [String],
   top500: Boolean,
+  custom_url: String,
   plus: {
     membership_status: String,
     vouch_status: String,
diff --git a/package.json b/package.json
index 2180b5057..2891b7096 100644
--- a/package.json
+++ b/package.json
@@ -6,7 +6,7 @@
   "scripts": {
     "start": "cross-env LOGGED_IN=TRUE node index.js",
     "loggedout": "node index.js",
-    "watch": "nodemon index.js",
+    "watch": "cross-env LOGGED_IN=TRUE nodemon index.js",
     "build": "cd frontend-react && npm install && npm run build && mv build ../build",
     "testbuild": "rmdir /s /q build && cd frontend-react && npm run build && move build ../build"
   },