diff --git a/app/components/u/SocialLink.tsx b/app/components/u/SocialLink.tsx
index 5e0fb2117..387b7be68 100644
--- a/app/components/u/SocialLink.tsx
+++ b/app/components/u/SocialLink.tsx
@@ -8,6 +8,8 @@ interface SocialLinkProps {
   type: "youtube" | "twitter" | "twitch";
   identifier: string;
 }
+
+// xxx: move to route file
 export function SocialLink({
   type,
   identifier,
diff --git a/app/routes/u.$identifier/index.tsx b/app/routes/u.$identifier/index.tsx
index 23adb81d2..cd18d77f3 100644
--- a/app/routes/u.$identifier/index.tsx
+++ b/app/routes/u.$identifier/index.tsx
@@ -5,6 +5,9 @@ import { Avatar } from "~/components/Avatar";
 import { SocialLink } from "~/components/u/SocialLink";
 import styles from "~/styles/u.css";
 import type { UserPageLoaderData } from "../u.$identifier";
+import * as React from "react";
+import type { Unpacked } from "~/utils/types";
+import clsx from "clsx";
 
 export const links: LinksFunction = () => {
   return [{ rel: "stylesheet", href: styles }];
@@ -46,7 +49,66 @@ export default function UserInfoPage() {
           ) : null}
         </div>
       </div>
+      <BadgeContainer badges={data.badges} />
       {data.bio ? <article className="u__bio">{data.bio}</article> : null}
     </div>
   );
 }
+
+function BadgeContainer(props: { badges: UserPageLoaderData["badges"] }) {
+  const [badges, setBadges] = React.useState(props.badges);
+  const [bigBadge, ...smallBadges] = badges;
+  if (!bigBadge) return null;
+
+  const setBadgeFirst = (badge: Unpacked<UserPageLoaderData["badges"]>) => {
+    setBadges(
+      badges.map((b, i) => {
+        if (i === 0) return badge;
+        if (b.code === badge.code) return badges[0]!;
+
+        return b;
+      })
+    );
+  };
+
+  return (
+    <div>
+      <div
+        className={clsx("u__badges", {
+          "justify-center": smallBadges.length === 0,
+        })}
+      >
+        <img
+          key={bigBadge.code}
+          src={`/gif/badges/${bigBadge.code}.gif`}
+          alt={bigBadge.displayName}
+          title={bigBadge.displayName}
+          width="125"
+          height="125"
+        />
+        {smallBadges.length > 0 ? (
+          <div className="u__small-badges">
+            {smallBadges.map((badge) => (
+              <img
+                key={badge.code}
+                src={`/gif/badges/${badge.code}.gif`}
+                alt={badge.displayName}
+                title={badge.displayName}
+                onClick={() => setBadgeFirst(badge)}
+                width="48"
+                height="48"
+              />
+            ))}
+          </div>
+        ) : null}
+      </div>
+      <div className="u__badge-explanation">
+        {badgeExplanationText(bigBadge)}
+      </div>
+    </div>
+  );
+}
+
+function badgeExplanationText(badge: Unpacked<UserPageLoaderData["badges"]>) {
+  return `Awarded for winning ${badge.displayName}`;
+}
diff --git a/app/styles/global.css b/app/styles/global.css
index 5a81b6f7e..bcd85bb7c 100644
--- a/app/styles/global.css
+++ b/app/styles/global.css
@@ -7,6 +7,7 @@
   --bg-lighter-transparent: hsla(237.3deg 42.3% 35.6% / 50%);
   --bg-darker-very-transparent: hsla(237.3deg 42.3% 26.6% / 50%);
   --bg-darker-transparent: hsla(237.3deg 42.3% 26.6% / 90%);
+  --bg-badge: #000;
   --border: hsl(237.3deg 42.3% 45.6%);
   --button-text: rgb(0 0 0 / 85%);
   --button-text-transparent: rgb(0 0 0 / 65%);
diff --git a/app/styles/u.css b/app/styles/u.css
index aea070e4a..122caa94c 100644
--- a/app/styles/u.css
+++ b/app/styles/u.css
@@ -1,7 +1,7 @@
 .u__container {
   display: flex;
   flex-direction: column;
-  gap: var(--s-8);
+  gap: var(--s-6);
 }
 
 .u__avatar-container {
@@ -88,3 +88,27 @@
 .u__bio {
   white-space: pre-wrap;
 }
+
+.u__badges {
+  display: flex;
+  max-width: 24rem;
+  padding: var(--s-2);
+  background-color: var(--bg-badge);
+  border-radius: var(--rounded);
+  margin-inline: auto;
+}
+
+.u__small-badges {
+  display: flex;
+  flex-wrap: wrap;
+  align-items: center;
+  justify-content: center;
+  cursor: pointer;
+  gap: var(--s-1);
+}
+
+.u__badge-explanation {
+  color: var(--text-lighter);
+  font-size: var(--fonts-xs);
+  text-align: center;
+}
diff --git a/public/gif/badges/lutiblue.gif b/public/gif/badges/lutiblue.gif
new file mode 100644
index 000000000..d9141923c
Binary files /dev/null and b/public/gif/badges/lutiblue.gif differ
diff --git a/public/gif/badges/lutigreen.gif b/public/gif/badges/lutigreen.gif
new file mode 100644
index 000000000..9ec77e471
Binary files /dev/null and b/public/gif/badges/lutigreen.gif differ
diff --git a/public/gif/badges/lutilimegreen.gif b/public/gif/badges/lutilimegreen.gif
new file mode 100644
index 000000000..6cce5d322
Binary files /dev/null and b/public/gif/badges/lutilimegreen.gif differ
diff --git a/public/gif/badges/lutiorange.gif b/public/gif/badges/lutiorange.gif
new file mode 100644
index 000000000..204609603
Binary files /dev/null and b/public/gif/badges/lutiorange.gif differ
diff --git a/public/gif/badges/lutipink.gif b/public/gif/badges/lutipink.gif
new file mode 100644
index 000000000..c1a1c058f
Binary files /dev/null and b/public/gif/badges/lutipink.gif differ
diff --git a/public/gif/badges/lutipurple.gif b/public/gif/badges/lutipurple.gif
new file mode 100644
index 000000000..40fb2f21d
Binary files /dev/null and b/public/gif/badges/lutipurple.gif differ
diff --git a/public/gif/badges/lutired.gif b/public/gif/badges/lutired.gif
new file mode 100644
index 000000000..a83c49ab8
Binary files /dev/null and b/public/gif/badges/lutired.gif differ
diff --git a/public/gif/badges/lutitan.gif b/public/gif/badges/lutitan.gif
new file mode 100644
index 000000000..34d242588
Binary files /dev/null and b/public/gif/badges/lutitan.gif differ
diff --git a/public/gif/badges/lutitan2.gif b/public/gif/badges/lutitan2.gif
new file mode 100644
index 000000000..34d242588
Binary files /dev/null and b/public/gif/badges/lutitan2.gif differ
diff --git a/public/gif/badges/lutiyellow.gif b/public/gif/badges/lutiyellow.gif
new file mode 100644
index 000000000..b8df6e1c3
Binary files /dev/null and b/public/gif/badges/lutiyellow.gif differ