diff --git a/Makefile b/Makefile
index 7ebe1335ff..d32eb63cf0 100644
--- a/Makefile
+++ b/Makefile
@@ -11,6 +11,7 @@
 	purge         \
 	release       \
 	rom           \
+	run           \
 	setup_debug   \
 	setup_release \
 	skrew         \
@@ -104,6 +105,10 @@ check: rom
 rom: $(BUILD)/build.ninja
 	$(NINJA) -C $(BUILD) pokeplatinum.us.nds
 
+# Build the ROM (no matching check) and launch it in melonDS.
+run: rom
+	open -a melonDS $(BUILD)/pokeplatinum.us.nds
+
 format: $(BUILD)/build.ninja
 	$(NINJA) -C $(BUILD) clang-format